Our Company - Digital Gjenoppretting | People Management Advisory

Why we do this work

We started Digital Gjenoppretting because we kept seeing the same patterns. Brilliant founders building innovative products, but struggling when it came to the people side of the business. Hiring too fast or too slow. Building structures that didn't scale. Letting culture happen by accident rather than design.

The challenges weren't from lack of care. These founders deeply valued their teams. They just didn't have a roadmap for the people decisions that come with growth. And in Ireland's specific employment landscape, the stakes felt even higher.

We'd worked in and with dozens of Irish startups and scale-ups, from seed stage through Series B and beyond. We'd seen what worked and what didn't. We'd made mistakes ourselves and learned from them. And we realised there was a gap in the market for practical, strategic people advisory that understood both the realities of scaling and the nuances of the Irish context.

Dublin startup environment and workspace

What guides our work

The principles we bring to every engagement

Practical over theoretical

We care about what actually works in the messy reality of growing companies. Academic frameworks are interesting, but we focus on solutions you can implement next week, not next year.

Context matters

There's no one-size-fits-all approach to people management. What works for a 15-person SaaS company won't work for a 100-person marketplace. We start with your specific situation, not a template.

Partnership, not prescription

You know your business better than we ever will. We bring expertise and perspective, but the best solutions come from working together. We're advisors, not consultants who disappear after delivering a deck.

People-first, business-minded

Good people practices aren't just the right thing to do, they're good for business. We help you build organisations where people thrive and performance follows.

Irish context awareness

Employment in Ireland has specific legal requirements, cultural expectations, and market dynamics. We help you navigate this landscape with confidence while always recommending qualified employment solicitors for legal compliance.

Honest advice

Sometimes the answer is "not yet" or "that won't work for you." We'd rather tell you what you need to hear than what you want to hear. Trust matters more than any individual engagement.

Our expertise

We've worked across the full spectrum of people challenges in Irish tech companies. Our experience includes:

Designing organisational structures for companies scaling from 10 to 100+ people
Building hiring strategies and interview processes that attract top talent in competitive markets
Developing culture frameworks and values that actually influence behaviour
Creating performance management systems that drive growth without bureaucracy
Navigating complex reorganisations and team restructures
Establishing people policies aligned with Irish employment best practices
Coaching founders and leaders through difficult people decisions
Building onboarding programmes that accelerate new hire impact

We're not employment solicitors and we don't provide legal advice. When legal questions arise, we'll help you understand what you need and point you toward qualified employment law specialists.

How we work with you

Advisory relationships built on collaboration and trust

Strategic Advisory

Ongoing partnership where we act as your external people strategy team. Regular touchpoints, strategic input on key decisions, and support as challenges arise. This works well for companies in active growth phases who want a trusted advisor in their corner.

Project-Based Work

Focused engagements on specific challenges like organisational redesign, hiring process development, or culture framework creation. Clear scope, defined timeline, concrete deliverables. Great when you know what you need help with.

Workshops & Facilitation

Structured sessions to work through specific topics with your leadership team. Strategy offsites, values workshops, organisational design sessions, or team planning. We bring the framework and facilitation, you bring the context and decisions.

Leadership Coaching

One-on-one support for founders and leaders navigating people challenges. Sometimes you just need someone to talk through a situation with, test ideas, or get perspective. We've been there and we're happy to share what we've learned.

Who we work with

We're most valuable to specific types of companies

You're probably a good fit if:

You're a startup or scale-up based in Ireland
You're somewhere between 10 and 150 people
You're experiencing growing pains around people and organisation
You care deeply about building a great place to work
You're willing to invest time and energy in getting people stuff right
You want practical advice, not academic theory
You value partnership over vendor relationships

We're probably not the right fit if:

You're looking for legal advice or employment law counsel
You want someone to just implement what you tell them
You're not based in Ireland or employing people here
You're looking for very large enterprise HR transformation
You want a quick fix to deep organisational challenges
You're not ready to invest properly in people strategy

Building better organisations, one conversation at a time